Three Marketing Strategies to Focus on in a World of Digital Disruption

In an age of digital disruption that only seems to exponentially excel in its degree of disruption, organisations need to be aware of these trends in order to continue to reach their audience and continue growth.

The facts are:

People have found new ways to communicate; it is more connected, and it is more global than ever.

To simply explain the speed of change, Mark Zuckerberg, the founder of Facebook, commented that “ten years ago most people shared text, now it’s photos, soon video will be the heart of all apps and services”.

Where is it headed next?! Virtual reality and augmented reality is pegged to be the successor – what sounded revolutionary two years ago is now accepted wisdom. Here is a taste of what an augmented reality world could look like.

There is a lot to take in, so it’s important to not loose sight what is important. These new technologies are tools at the end of the day to share your story, share your message and connect.

With change happening so quickly, it’s important to embrace the relevant, new platforms so that the next new thing is not such a giant leap, but first and foremost, focus on the essentials, they’re needed regardless of whether you’re into VR or embarking on your first website.


1. Embrace content creation

It might seem overwhelming initially, but once you break it down, it’s achievable as content seldom needs to be created by the organisation. There are two key tips:


2. Tell the story

Humans have told stories from generation to generation before we could verbally communicate via artwork; it is in-ground in us. It is therefore the most powerful way for people to connect to your brand, to your company and to your team. The more senses you can engage, the more memorable the story will be.


3. Collaborate with influencers

Who can you involve to help tell your story and share your news? When the right influencers are found, it is a fast way to reach your audience, and the audience is more trusting of the information. Here is some research I helped write a while back details this relationship with celebrity endorsers in advertising, but influencers don’t need to be famous, they can be the mum next door, who has discovered a way to get more greens into their child’s diet.



If you wish to gain more out of your digital marketing or begin your company’s digital journey then please contact Nicolette Le Cren or call (New Zealand) 027 665 4007.


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